3BHK Interior Design Case Study — ATS Pristine, Greater Noida
Aarna 2025 project: 1,650 sqft 3BHK in ATS Pristine. Contemporary modern style, Hettich Titan modular kitchen, three custom wardrobes, false ceiling with cove lighting, Asian Paints Royale Aspira finish. 10-week turnkey at Rs 14.5 lakh.
The owner brief
A young IT-couple with one toddler moved into ATS Pristine in early 2025. They wanted a contemporary modern interior — neutral palette with one navy accent, hidden storage everywhere, kid-safe materials. Budget cap: Rs 15 lakh.
They'd talked to two national interior brands (HomeLane, Livspace) and one local Noida designer. They picked Aarna because we showed up at their flat within 36 hours, brought physical material samples to that first visit, and broke out fees by line item instead of giving a single lump-sum.
Design lock took 12 days (2 rounds of 3D for the kitchen layout, 1 round for the kids bedroom wardrobe configuration).
What the brief looked like
ATS Pristine builder-grade plumbing: Original CPVC was adequate but kitchen-sink position needed adjustment — we re-routed via floor chase without breaking tiles.
Society work-hour restriction: 10am-5pm Mon-Sat. We staffed 6-person crew to maximise daily output; 12-week timeline beat the typical 14-week ATS expectation.
Toddler-safe materials: BWP-grade ply (no formaldehyde), low-VOC paint (Royale Aspira), rounded furniture corners, soft-close hardware throughout.
Material delivery via designated lift: ATS limits material delivery to 9-10am window. Pre-batched orders weekly; coordinated with RWA on delivery slots.
Itemised cost breakdown
| Phase / item | Cost | Notes |
|---|---|---|
| Modular kitchen (10 ft L-shape) | Rs 2.8 L | Hettich Titan + Indian quartz counter |
| Master bedroom (wardrobe + console) | Rs 1.9 L | 12 ft wardrobe + dressing console |
| Bedroom 2 (kids room) | Rs 1.2 L | 9 ft wardrobe + study desk |
| Bedroom 3 (guest) | Rs 0.85 L | 8 ft wardrobe + sofa bed |
| Living + dining | Rs 1.8 L | TV unit + display + 6-seat dining |
| False ceiling + lighting | Rs 2.0 L | Cove + recessed + 3 statement fixtures |
| Painting (Royale Aspira) | Rs 0.72 L | Low-VOC, kid-safe, 2-coat finish |
| Electrical + plumbing rework | Rs 1.3 L | 32 points + plumbing re-route |
| Curtains + soft furnishing | Rs 1.1 L | Sheer + blackout + cushions |
| PM + supervision + contingency | Rs 0.83 L | Daily WhatsApp log included |
| TOTAL turnkey | Rs 14.5 L | Within standard-tier budget cap |
Build timeline — week by week
Week 1-2: Brief + concept + 3D lock
2 site visits, 3 rounds of 3D revisions, material sample sessions
Week 3: Contract + RWA permission + material orders
Hettich + paint + tiles ordered week 3
Week 4: Civil + electrical strip-out
Kitchen sink re-route via floor chase
Week 5: Plumbing + electrical finish
32 new electrical points + CPVC re-route
Week 6-7: False ceiling + paint base coats
Cove + recessed lighting + 2 coats primer
Week 8: Modular kitchen + wardrobe install
Factory-cut units delivered + assembled
Week 9: Tiling + final paint + flooring polish
Quartz counter cut + installed
Week 10: Soft furnishing + handover
Curtains, cushions, art, lighting fixtures, deep clean
Materials & brands used
Project gallery
Aarna was the only firm that broke out costs by line item. We could see exactly what we were paying for. The 10-week timeline held — they handed over on day 70 as promised. Two months later, zero snags worth reporting.
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